ladbrokes-suffers-worst-cheltenham-festival-in-memory

bet9ja.com
Ladbrokes suffers worst Cheltenham Festival in memory
bit.ly
21 April 2016
bet9ja.com
Bookmaker Ladbrokes has said this promotion code year's Cheltenham Festival was its "worst in living memory".
bet9ja.com
All bookies were hit by a string of favourites winning at the celebration, however Ladbrokes likewise argued that rivals were using bets at levels that did not make business sense.

Ladbrokes also verified that it has a ₤ 3m liability if Leicester City win the Premier League.

Despite this promotion code, the company said it had actually seen a motivating start to the year.
bit.ly
Revenue was more than 10% higher.
bet9ja.com
President Jim Mullen stated: "At Cheltenham we were reminded of the extreme competition with offers and rates at levels which, in our view, deserted bookmaking principles.

"We competed tough however refused to methods."

He told the BBC gambling was for his clients, not his service: "I've constantly said we're in the gambling organization, we don't bet ... I thought Cheltenham was a race to the bottom."

The company said the Grand National winner, Rule The World, which was a 33/1 shot, provided a bet9ja's welcome offer contrast to Cheltenham.

Ladbrokes said it was "positive" that its results would be in line with expectations.
bit.ly
'Recreational punter'

In 2015 Ladbrokes announced strategies to merge with its smaller rival, Coral.

UK competitors authorities are presently looking at the offer.

Steve Clayton, expert at Hargreaves Lansdown stockbrokers, said the yohaig code most recent trading statement from Ladbrokes was encouraging, however the genuine issue was whether the merger with Coral would be enabled: "A merged Ladbrokes and Coral will have a dominant retail position, even if many shops need to be sold.

"We expect substantial cost saving will be possible since there will be large areas of overlap and unneeded duplication of functions across the yohaig code combined service."

Ladbrokes is pursuing a various strategy to that of its rivals by focussing on customer service and the occasional punter, who will not always hunt for the best chances.
bet9ja.com
Mr Clayton stated: "The bookmaker's technique is to concentrate on the 'leisure punter', in other words the still soft and malleable, unhardened gamblers out there.

"These individuals do not understand what the right odds ought to be, so it is simpler to build a fat win margin into the bookmaker's terms."
bet9ja.com