william-hill-bets-on-virtual-reality-racing

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William Hill bets on virtual truth racing
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1 October 2015

Anyone who has been to a racecourse will know the enjoyment when the horses pound towards the surface line.
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But this promotion code thrill of the ride is something that numerous clients who bet in shops or online do not experience.

Bookmaker William Hill is keen to recreate it with virtual truth innovation.

The UK's Gambling Commission stated that it would be monitoring developments such as virtual reality to make sure that they did not motivate excessive gaming.

Using virtual truth headsets, combined with GPS racetrack information, it is giving customers the opportunity to view the race from the jockey's viewpoint.

"Currently you position a bet and not much takes place in between that and the result," said Crispin Nieboer, William Hill's of development.

"We desire to bring consumers closer to the sporting action, to experience the thrill of the trip."

To evaluate the possibilities, the group at William Hill labs constructed a 3D mock-up of Kempton Park racecourse and gathered live data, by means of GPS trackers fitted on horses, throughout a training race at the course.

Combining the information developed a virtual race users can see via either Google Cardboard or an Oculus Rift.
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The innovation is not yet offered to the general public but was on program at an open day at the company's technology lab in Shoreditch.
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Users initially select the horse they want to race on. Accompanied by live commentary, users can turn and look at other horses along with activating an information display screen about the horse's heart rate, stride and race position.

William Hill plans to add more courses and live races next year.
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"Currently there are some gaps in the data so the horses all of a sudden accelerate in a live race, but we wish to have a proof-of-concept system all set by Christmas," said Mr Nieboer.

The plan is to launch the service as part of the yohaig code William Hill app.

"Users can select the option to see the race as a standard video or they can be the jockey," Mr Nieboer stated.

It could likewise be available in some betting shops, said Mr Nieboer, while Google Cardboard headsets were most likely to be given out free at racecourses.

It is approximated that in the UK about 350,000 people have a gambling dependency, with over ₤ 7bn invested yearly.
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The expansion of online betting has actually been blamed for making it much easier to bet and some feel services such as virtual reality could contribute to the issue.

The market is controlled by the UK Gambling Commission, which stated that it "monitors innovation in the betting market in order to guarantee operators continue to adhere to the conditions of their licences".

"Operators are needed to ensure that they use betting in an accountable manner, which will include offering tools to permit consumers to handle their gambling activity in addition to having policies and procedures in location to recognize possibly bothersome behaviour and connect with consumers who display that behaviour," a spokesperson included.

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