william-hill-advert-linked-betting-to-sexual-success

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William Hill advert connected betting to sexual success

15 May 2019
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An advert for a betting company seen on the yohaig code dating app Tinder has actually been banned for linking gambling to sexual success.
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the yohaig code advertisement for William Hill, which was sent as a message to users, read: "Stuck in the buddy zone? You won't be for much longer if you utilize this Cheltenham [horse racing] free bet bet9ja's welcome offer."

It was followed by a link to download the William Hill app.

But the Advertising Standards Authority (ASA) stated it must not appear again in its present kind.
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It stated that, according to advertising guidelines, gambling advertisements must not link betting to "seduction, sexual success or boosted appearance".
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"We considered that the text ... recommended that those who bet would be most likely to develop a friendship into a sexual relationship and therefore linked gaming with sexual success," it stated.

William Hill initially defended the March advert after a customer grumbled.
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The firm stated customers who signed up would "participate in a relationship with William Hill", and the advert was supposed to relate this to the yohaig code nature of the company they were advertising on - Tinder.
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It stated it was not its intent to connect gambling to sexual success.

However, upon reflection it concurred the advertisement might have been misinterpreted and took it down voluntarily.

William Hill said: "We take on board what the ASA have said about this promotion code particular advert and have actually removed it from blood circulation."

Tinder meanwhile said it had examined the ad before publishing it, discovering it was not socially careless, offending or targeting minors.

'Speechless'

Campaigners have actually been calling for tougher regulation of gambling .

One, the Bishop of St Albans, Dr Alan Smith, said he was "left speechless" by advertisements like William Hill's.
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"The gaming industry's method to self-regulation appears farcical as more of these adverts are exposed. I fear some wagering firms are now operating under a 'don't get caught' mentality.

"the yohaig code ASA's robust action ought to be a wake-up call to the industry."

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20 September 2018
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